The Paper Demon is working on an ebook on tips for Etsy Success!

I’ll be sharing one tip a week for the next few weeks, as I get ready to launch the book.

This week’s tip is:  price your items right!

Pricing is a bit of an art form!  Price too high and your customers will run away.  Price too low and your potential customers won’t take you seriously.

In general, sellers on Etsy tend to price too low.    Remember that your work is handmade and only you can set its true value!

When in doubt, raise your prices!

A higher price gives a stronger impression of value for your product.   Of course this has to be backed up with superb photos and compelling and exciting (and thorough) product description.

And of course your customers have to be able to find you, which means working hard on keywords, tags, and advertising and promotion.

But in the end, you want to communicate that your products are valuable.   Pricing is one important way to do that.  Look at your competitors, and get a general idea of the price range in your craft area.  Then lean toward the higher end!

Here’s the key to Etsy success:  Want to sell more?  Raise your prices!

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